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Bouygues Telecom announces targeted advertising deal with Google Ad Manager

Friday 18 September 2020 | 08:46 CET | News
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French operator Bouygues Telecom said that it has chosen Google Ad Manager following a tender to select an ad serving platform for its IPTV service. The announcement confirms what was already revealed by Le Journal du Net at the end of last year, based on negotiations between the two partners that reportedly started in mid-2019. The contract is the first of its type in Europe for Google Ad Manager, said Bouygues, adding that the ad serving platform represents an essential element of its forthcoming targeted advertising service.

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Categories: Internet
Companies: Bouygues Telecom / Google
Countries: France
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