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Bouygues Telecom signs targeted advertising deal with Canal+ Brand Solutions

Thursday 8 October 2020 | 09:41 CET | News
French operator Bouygues Telecom has secured a second contract to provide targeted advertising services on its IPTV platform, following the deal with FranceTV Publicite in July. Under this latest agreement, ad agency Canal+ Brand Solutions will have access to Bouygues' recently announced targeted advertising platform, powered by Google Ad Manager, for both linear and catch-up TV.

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Categories: Internet
Companies: Bouygues Telecom / Canal Plus
Countries: France
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