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Broadband

Bouygues Telecom signs targeted advertising deal with M6 Publicite

Monday 23 November 2020 | 10:36 CET | News
French operator Bouygues Telecom has secured a third contract to provide targeted advertising services on its IPTV platform, following the deals agreed with FranceTV Publicite in July and Canal+ Brand Solutions in October. This latest partnership with M6 Publicite will see the first campaigns going live at the start of 2021. Part of the M6 broadcasting group, the ad agency will enable advertisers to access Bouygues' recently announced targeted advertising platform for linear TV, as well as catch-up services.

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Categories: Broadcast & Satellite / Internet
Companies: Bouygues Telecom / M6
Countries: France
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