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Broadband

Bouygues Telecom signs targeted advertising deal with NRJ Global

Tuesday 20 April 2021 | 11:57 CET | News
French operator Bouygues Telecom has secured a fifth contract to provide targeted advertising services on its IPTV platform, following similar deals with France TV, Canal Plus, M6, and TF1. This latest partnership with NRJ Global, the in-house ad agency of media group NRJ, will give advertisers access to Bouygues' ad serving system on channels including NRJ 12 and Cherie 25, starting from autumn 2021. The service delivers targeted commercials to opted-in IPTV customers watching linear TV, as well as catch-up services.

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Categories: Broadcast & Satellite / Internet
Companies: Bouygues Telecom / NRJ
Countries: France
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