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General

Bouygues Telecom to continue to shake up fixed market - CEO

Monday 4 April 2016 | 08:44 CET | News
"Bouygues Telecom will continue to innovate in 4G and to shake up the fixed market," CEO Olivier Roussat said in a tweet after the company's decision to go it alone rather than consolidate with Orange. Bouygues Telecom reduced its workforce by nearly 2,000 posts in three years and has engaged in aggressive discounting war with its rivals to win market share. It has the smallest fibre footprint and laying new fibre is enormously expensive, writes Les Echos. A person close to parent company Bouygues told Les Echos, "They cannot leave the company up in the air like that. A new strategic

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Categories: General
Companies: Bouygues Telecom
Countries: France
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