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Boxer TV sponsors Danish women's and men's handball

Thursday 25 September 2014 | 12:01 CET | News
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Boxer TV said it has begun sponsoring the Danish women's and men's handball leagues. Boxer said handball has almost become Denmark's national sport and that it sees commercial potential in both leagues. Boxer said it aims to become Danes' preferred provider of tailored television services. Danish handball association director Anders Rosbo said 18 million viewers watched the sport on TV last season. The partnership is the first visible result of the commercial agreement that the association signed with UFA Sports at the beginning of the year.

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Categories: Broadcast & Satellite
Companies: Boxer / Teracom
Countries: Denmark
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