Bredbandsbolaget says fewer viewers watch illegal content

Friday 17 February 2017 | 12:21 CET | News

Illegal video file sharing is on the downturn in Sweden, according to a survey commissioned by Telenor and its Bredbandsbolaget arm from opinion pollster SIFO. Only 1 percent of respondents said they were watching more illegally shared material. In total, 17 percent of respondents said they had watched a film, TV show or sport in the past month that had been distributed without the producer’s consent.

Telenor Sweden said the survey found that price is not a factor in illegal streaming or downloading. It found 85 percent said such pirate services were easier and more accessible, or they did not want to wait to watch, with only 7 percent saying they did were unwilling to pay.

Telenor said the findings of the survey reflect sector statistics showing that more and more viewers are paying for streaming services, which in turn is raising demand for broadband. Four out of ten people said the main reason for having a fast connecting is so that they can stream video, with only one in 20 wanting it to download large files.

Jonas Jegerborn, CEO of Bredbandsbolaget, said one reason for the fall in illegal streaming and downloading could be that the number of legal services has risen, and they are more highly regarded. Accessibility and ease of use are the main criteria, which could explain which TV sector income continues to rise annually, he added.

The company said 7 percent of respondents did not know whether they were watching something shared without the producer’s consent or not, which Jegerborn said shows a need for public education about which pages have permitted content.

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