BT becomes first European distribution partner for Google Stadia

News Broadband United Kingdom 17 JAN 2020
BT becomes first European distribution partner for Google Stadia

BT and Google have announced a strategic cloud gaming partnership, with BT becoming the first European distribution platform for the Stadia cloud gaming platform.

The partnership will see BT and Google deliver cloud gaming to UK consumers, and co-operate on initiatives to develop awareness, access and availability of the Stadia platform in the UK.

The partnership will use BT's Superfast Broadband 2 service, which is available in more than 80 percent of the UK. BT is introducing a special Google Stadia offer to mark the partnership. Customers subscribing to Superfast Fibre 2, Ultrafast Fibre 100 or Ultrafast Fibre 250 can receive a free Google Stadia Premiere Edition. This includes a Stadia controller, Chromecast Ultra, and three months access to Stadia Pro. This offer is available from 17-30 January. 

From 07 February, BT will offer a range of Superfast Stadia gaming plans with Superfast Fibre 2, Ultrafast Fibre 100 or Ultrafast Fibre 250, which will come with a free Stadia Premier Edition when customers sign up. BT will promote the plans with an ad campaign across TV, print and digital. 

 

Categories:

Internet

Companies:

Google,  BT

Countries:

United Kingdom

Tags:

Data services, Distribution - retail outlets, Devices, Games, Company, Services, Launch, Cooperations & alliances, Consumer devices, Corporate, Sales, Internet Access, Consumer, Client, Product

Related Articles

GLOBAL 2 FEB 2021

Google closes down internal games studio for Stadia

Google's cloud-gaming service Stadia said in a blog post that it has decided to shut down its Stadia Games and Entertainment (SG&E) internal game development service and team due to the high costs related to game development. Stadia will instead focus on building Stadia technology and deepening its business partnerships. The service, Google's first ever dedicated game studios, closes 1.5 year after launch.

EUROPE 8 DEC 2020

Google's Stadia available in 8 more European countries

Google's cloud gaming service Stadia is available in eight more European countries: Austria, the Czech Republic, Hungary, Poland, Portugal, Romania, Slovakia and Switzerland. The launch takes the total number of countries where the service can be accessed to 22.

GLOBAL 19 FEB 2020

Google expands Stadia gaming to more devices

Google's Stadia cloud gaming service announced that users can play games on Stadia using a broad new selection of mobile devices as of 20 February. In addition to the Pixel family, Stadia will support phones from Samsung, Asus and Razer. Users will also soon be able to play on the new Samsung S20 line.

UNITED KINGDOM 30 JAN 2020

BT to fine customers up to GBP 50 for failing to return old hardware

BT's is now demanding that UK customers return old and faulty equipment to the company, as it looks to reduce electronic waste, reports the Financial Times. 

UNITED KINGDOM 29 JAN 2020

Half of UK parents fail to discuss technology, social media with kids - BT

More than half (56%) of UK parents avoid discussing technology and social media with their children, admitting they find it difficult to understand aspects of the digital world, according to new research released by BT.

UNITED KINGDOM 28 JAN 2020

BT completes customer service switch to UK, Ireland contact centres

BT has completed the 100 percent onshoring of customer service calls to the UK and Ireland, one year ahead of schedule.

UNITED STATES 22 JAN 2020

Verizon to offer free Google Stadia pack to new Fios broadband customers

Google is partnering with Verizon in the US to promote its new cloud gaming service Stadia. Starting 29 January, new Verizon Fios Gigabit internet customers will get a Stadia Premiere Edition starter pack free. This includes a controller, a free three-month Stadia Pro subscription for access to games in up to 4k/60fps, and a Google Chromecast Ultra to stream games to the TV set.

UNITED KINGDOM 13 JAN 2020

BT signs multi-year sponsorship deal with Excel Esports team

BT has agreed a multi-year sponsorship deal with UK-based Excel Esports to become their exclusive lead partner.

GLOBAL 19 NOV 2019

Google launches Stadia gaming service with 22 titles

Google has launched its Stadia gaming service with a total of 22 titles. The company added that gamers will also be able claim both Destiny 2: The Collection and Samurai Shodown as part of the November Stadia Pro subscription.

CANADA 24 OKT 2019

Google to open first Stadia Games and Entertainment studio in Montreal

Google plans to launch its first Stadia games studio in Montreal. The Stadia Games and Entertainment studio will develop exclusive and original gaming content for the company's Stadia gaming service. There will be a workplace and a place for developers to create new ways of accessing and experiencing games. Google said it wants to make games more inclusive, immersive and engaging.

GLOBAL 16 OKT 2019

Google to start Stadia gaming service 19 November

Google announced that its Stadia gaming service will start arriving 19 November for customers who pre-ordered. The service is available the same day, with games such as Red Dead Redemption 2, Mortal Kombat 11 and Kine. 

UNITED STATES 24 SEP 2019

Google launches Play Pass subscription for USD 5 per month

Google has confirmed the launch of a new service for unlimited access to games on the Play store. The Play Pass costs USD 4.99 per month for access to over 350 apps and games, all fully unlocked with no ads or in-app purchases required. 

Just In

19 DEC 16:42

SLT-Mobitel launches 5G network in Sri Lanka

19 DEC 16:19

Dialog Axiata launches 5G network, connects 1.5 million subscribers

19 DEC 15:56

UK govt to ban AI-enabled nudification apps to protect women, girls

19 DEC 15:42

3 UK launches last-minute Christmas sale

Commentary

13:56

Video market set for slower growth ahead

11:38

Netflix buys Warner Bros to deepen content catalogue

11:11

KPN's mixed performance in Q3 raises questions for strategy day

15:26

Stock markets breaking records but what happened to Odido's IPO plans?

Background

01:04

The week in telecom: Wi-Fi bolt-ons take off to boost broadband growth, video market works on consolidation

01:39

The week in telecom: Netflix wins bidding for Warner Bros, Apple poaches new execs, Samsung debuts trifold

13:51

Proximus vs. Telenet: Proximus performs better in Q3 while Telenet uses up cash

14:16

Proximus Domestic still struggling with low margins

Complete profile

Before downloading the whitepaper, we would like to ask you to complete your profile with company and position. After confirming you will receive the white paper.