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BT to bring digital tech, Wi-Fi to Auchan stores in Italy

Friday 10 June 2016 | 13:55 CET | News
BT has signed a three-year digital technology deal with Gallerie Commerciali Italia, the local subsidiary of international retail group Auchan. Under the terms of the agreement, BT will set up a Wi-Fi network covering all of the French group's supermarkets throughout Italy and install touch screens and other smart devices with a view to improving customers' shopping experience and gathering data to better target sales promotions. The partners will run a trial of new ICT services at 3 Auchan centres in the Milan province before they are rolled out at the company's 43 commercial spaces

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Categories: General
Companies: Auchan Mobile / BT Italia
Countries: Italy
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