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BT to offer free-to-air version of BT Sport

Monday 11 May 2015 | 10:34 CET | News
BT plans to offer free-to-air BT Sport content, the head of BT's consumer division, John Petter, told the Evening Standard. "What we set out to do was give sport back to the people because, relative to other markets, the take up of premium sports in the UK has been low. Around half the 5 million households that view BT Sport did not watch any premium sport before our entry into the market in 2013. Our proportion of viewers under 25 is noticeably higher than for either Sky Sports or Eurosport." Since its launch in summer 2013 BT Sport has been free for its broadband subscribers, with others

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Categories: Broadcast & Satellite / Internet
Companies: BT
Countries: United Kingdom
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