UK broadcaster Channel 4 has announced plans to launch a new channel called 4seven. It will launch across all major TV platforms later in 2012 and will give viewers another chance to catch up with the most popular and talked about Channel 4 content from the last seven days using a remote control, instead of having to go online. Speaking at the FT Digital Media Conference, CEO David Abraham said that the new channel will schedule the main channel content that is creating noise - amongst social media, blogger
