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Charter, Comcast, Cox partner to sell national advertising

Thursday 5 April 2018 | 08:24 CET | News
Charter Communications, Comcast and Cox Communications, owners of NCC Media, are creating a new division within NCC to design, deploy and sell unified advertising products across NCC's participants' national footprint. The new unit will launch later in 2018. The group will use non-personally identifiable data and targeting capabilities to create advanced video advertising products that deliver greater scale, audiences and measurement to meet existing and future demands of advertisers.

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Categories: Broadcast & Satellite / Internet
Companies: Charter Communications / Comcast / Cox Communications
Countries: United States
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