China Unicom and Telefonica have established a joint venture dubbed ‘Smart Steps Digital Technology Company Limited’ to provide big data services in China. The joint venture will leverage China Unicom’s basic telecommunication network and market experience, and Telefonica’s mature technology in big data services such as Smart Steps. The new company has a 55/45 ownership participation by China Unicom and Telefonica.
The joint venture will use “Smart Steps” technology to provide location based insights and other big data related services. The Smart Steps product provides enterprises and institutions with tailor-made big data insights and related services, for strategic, operational and marketing needs of its customers. It is expected that Smart Steps services can be applied extensively in China in areas such as transportation construction and operations, urban planning, tourism management, public security, financial risk control, real estate and retail analysis, business consultancy insights and macro statistics.
