Chromecast awareness reaches 33% four months after launch

Wednesday 4 December 2013 | 16:08 CET | News
Within the first four months of the launch of Chromecast, 33 percent of consumers said they were aware of the device, according to a new report NPD. This is the highest awareness level for a new consumer technology product that has only been on the market for a short time. Google is the latest manufacturer to enter this category which is dominated by Apple and Roku who combined represent a 78 percent share of all streaming media players installed in consumers' homes.

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Categories: Internet
Companies: Apple / Google / Roku
Countries: World
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