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CNMC launches Atresmedia product placement probe

Thursday 2 July 2020 | 10:11 CET | News
Spanish communications regulator CNMC has launched a proceeding leading to a possible fine against broadcaster Atresmedia regarding alleged product placement breaches. Atresmedia was accused of breaching the General Law on Audiovisual Communication in relation to subliminal advertising techniques used on the programmes "Viajeras con B" on La Sexta in May 2019 and on "El Contenedor" on Antena 3 in July 2019. The probe will last a maximum of 3 months and Atresmedia faces separate fines of up to EUR 500,000 for the alleged breaches.

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Categories: Broadcast & Satellite
Companies: Atresmedia / CNMC
Countries: Spain
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