CNMC to probe Mediaset use of TV advertorials

Friday 6 March 2015 | 14:51 CET | News
Spain's communications regulator CNMC has announced the launch of an investigation into the use of advertorials by the broadcaster Mediaset Spain. The CNMC said Mediaset's promotion of health and beauty products on the daytime TV programme "Que tiempo tan feliz" broadcast on the channel Telecinco between December and February failed to make a clear separation between advertising and editorial content and breached the Audiovisual Act's prohibition of subliminal advertising techniques. The company has fifteen days to appeal the accusation and could face a fine of EUR 100,000 to EUR 500,000 for

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Broadcast & Satellite
Companies: Mediaset / Telecinco
Countries: Spain
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Spanish pay-TV subscribers hit 5.36 mln in Q2

Published 05 Feb 2016 13:55 CET | Spain
Overall Spanish pay-TV subscribers fell by 43,900 in the second quarter of 2015 to reach a total of 5.36 million, according to ...

Spanish pay-TV subscribers up to 5.1 mln in Q4

Published 08 Jun 2015 11:01 CET | Spain
Spain added a further 345,000 pay-TV subscribers in the last three months of 2014, reaching 5.1 million subscribers, driven above ...

Mediaset acquires 40% stake in Catalan media company

Published 26 May 2015 15:02 CET | Spain
Mediaset Espana, the Spanish subsidiary of the Italian commercial broadcaster, has announced an agreement with Barcelona-based ...

CNMC to force Telefonica to share Digital+ content - report

Published 10 Feb 2015 08:55 CET | Spain
Telefonica's proposed takeover of Spanish pay-TV platform Digital+ could fall through due to the strict conditions imposed by ...

CNMC fines Mediaset EUR 112,100 for watershed breach

Published 14 Jan 2015 08:48 CET | Spain
Spain's communications regulator CNMC has fined the broadcaster Mediaset Spain a total of EUR 112,100 for showing the film ...

CNMC warns Mediaset over watershed breach

Published 17 Dec 2014 09:08 CET | Spain
Spain's communications regulator CNMC has ordered the broadcaster Mediaset Spain to take appropriate measures to ensure the ...

CNMC to investigate Mediaset, Atresmedia over advertorials

Published 30 Oct 2014 14:02 CET | Spain
Spain's communications regulator CNMC has announced four investigations into the use of advertorials by the broadcasters Mediaset ...

CNMC fines Mediaset EUR 111,000 for use of advertorials

Published 12 Sep 2014 10:30 CET | Spain
Spain's communications regulator CNMC has fined the broadcaster Mediaset Spain a total of EUR 111,000 for "using promotional ...

CNMC fines Mediaset, Atresmedia for another watershed breach

Published 04 Sep 2014 14:24 CET | Spain
Spain's communications regulator CNMC has fined the broadcasters Mediaset Spain and Atresmedia a total of EUR 300,000 for failing ...