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General

Comcast Advertising appoints Rooke to lead Effectv

Thursday 19 December 2019 | 10:09 CET | News
Effectv, the advertising sales division of Comcast Cable, appointed James Rooke as the company's new general manager, effective 1 January, 2020. In this role, Rooke will lead the newly rebranded company as it embarks on its next chapter and mission: to become the world's smartest audience delivery company. He will report to Comcast Advertising President Marcien Jenckes and will continue to be based in New York. At present, Rooke is general manager of FreeWheel Publishers, a division of FreeWheel. FreeWheel and Effectv are both part of Comcast Advertising.

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Categories: General
Companies: Comcast
Countries: United States
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