Companies back new online advertising standards

Wednesday 22 March 2017 | 09:56 CET | News
A coalition of ad buyers and sellers including Google and Facebook, as well over 80 trade associations from all over the world has published a new set of better ads standards for desktop and mobile web that it says reflect consumer advertising preferences in North American and European markets. The Coalition for Better Ads said the standards are based on a survey of around 25,000 users in the UK, Germany, Italy and Spain, who rated 104 ad experiences in simulated desktop and mobile environments. They identified six types of desktop web ads and 12 types of mobile ads as falling beneath a

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Categories: Internet
Companies: Facebook / Google / IAB
Countries: World
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