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Wireless

Consumer spending on operator messaging to peak in 2012

Thursday 4 October 2012 | 06:06 CET | News
Global consumer expenditure on operator messaging services, which includes SMS and MMS, has peaked this year and will begin to decline, according to a study by Strategy Analytics. Consumers will increase their spending on SMS and MMS by 2.5 percent this year. Intense competition between operators combined with the popularity of over-the-top instant messaging services like WhatsApp, Kik, Line Messenger and Tencent's QQ will drive a 12 percent fall in global consumer spending on operator messaging revenue over 2017. The decline in messaging revenue will be more pronounced in regions with the

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Categories: Mobile & Wireless
Companies: Apple / Strategy Analytics / Tencent / T-Mobile USA / Verizon / WhatsApp
Countries: World
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