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Consumers mostly unaware of IoT - study

Wednesday 2 December 2015 | 10:51 CET | News
Awareness of the Internet of Things (IoT) among consumers is currently low, but interest in the potential benefits of the new technologies remains high, according to a study by Strategy Analytics. The survey of consumers in the US and the UK found that interest is particularly high in solutions that help to solve existing real world problems and learn user behaviours and preferences. Nearly half of the consumers surveyed felt that IoT could benefit their personal health and well-being, but around 80 percent held strong concerns about who actually harvests their information and how and what it

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Categories: Mobile & Wireless
Companies: Strategy Analytics
Countries: World
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