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Consumers spend 42% of TV time with OTT services - study

Thursday 21 April 2016 | 10:42 CET | News
New research from Adobe and The Diffusion Group shows that among adult video streamers, 42 percent of time spent in front of the TV screen at home is spent with either subscription, transactional, or free streaming video services. A total of 65 percent of this OTT time on the home TV screen is spent watching subscription video-on-demand (SVOD), 30 percent is spent watching free streaming services (also known as FVOD), and 5 percent is spent watching transactional streaming services (also known as TVOD). The majority (82%) of adult video streamers subscribe to some type of online subscription

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Categories: Broadcast & Satellite / Internet
Countries: United States
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