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Broadband

Cord-cutting driven more by content, less by price - study

Wednesday 22 June 2016 | 16:59 CET | News
Consumers are increasingly choosing to cut the cord in order to access preferred channels rather than just save money, according to research by Limelight Networks. Nearly three in ten (29%) of respondents in its latest 'State of Online Video' report cited rising prices as the primary reason they would cut the cord, down more than 8 percent since May 2015. By contrast, 20 percent of consumers said a key factor would be the ability to directly subscribe to the channels they want online, up 4 percent over the same period. Notably, the number of respondents who would "never terminate cable or pay

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Categories: Internet
Companies: Limelight Networks
Countries: North America / United Kingdom
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