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CTIA survey finds consumer support for zero-rated data

Friday 8 April 2016 | 10:52 CET | News
US consumers are largely in favour of zero-rated mobile data offers, according to a survey sponsored by industry group CTIA. The Harris Poll survey found that Americans would overwhelmingly welcome new free data options that allow them to access more content and services without counting against their data plan, the group sad. Specifically, 94 percent of the Millennials (18-34 years old) were more likely to try to a new online service if it was a part of free data offering. Seventy-seven percent of the Millennials said they were more likely to sign-up with a new mobile provider that offered

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Categories: Mobile & Wireless
Countries: United States
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