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Wireless

CTIA updates messaging principles, best practices to protect from spam

Monday 22 July 2019 | 12:13 CET | News
The US mobile industry group CTIA released updates to its Messaging Principles and Best Practices designed to further protect consumers and the text-messaging platform from fraud, spam and other abuses. The updates clarify that organisations should obtain opt-in consent before sending text messages to consumers. Consumers texting friends and families are not affected by the update and will continue to get messages they choose to receive from companies, non-profits, campaigns and other organisations.

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Categories: Mobile & Wireless
Companies: CTIA
Countries: United States
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