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Deezer to focus on Arabic content to differentiate itself in MENA

Wednesday 28 November 2018 | 10:24 CET | News
French music streaming service Deezer will focus on local Arabic content in the MENA region in order to overcome fierce competition from global rivals YouTube and Spotify, according to CEO Hans-Holger Albrecht.  Deezer and Spotify's MENA launches took place just three weeks apart, with the Paris-based firm having a head start in October, Arabian Business reported. Albrecht said Deezer is not afraid of the competition, as it focuses heavily on the region. 

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Categories: Internet
Companies: Deezer / Orange / Rotana / Spotify / YouTube
Countries: Middle East
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