Deutsche Telekom named 2nd most valuable German brand

Wednesday 18 February 2015 | 09:58 CET | News
Deutsche Telekom has recorded the highest brand value in its history, at USD 31.1 billion, according to the Brand Finance Global 500 ranking. This result makes the company the most valuable telecommunications brand in Europe and the most valuable German brand in the world after BMW. The top ranking was explained by Deutsche Telekom's successful relaunch of its umbrella brand and sustainable investments in Europe in its brand identity, as well as in innovation, network quality and customer service. Apple remains uncontested as the most valuable brand across the globe, followed by technology

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Categories: General
Companies: Apple / BMW / Deutsche Telekom / Google / Microsoft / Samsung
Countries: Germany
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