0
Video

Digita and MTV extend hybrid advertising experiment

Thursday 1 June 2017 | 21:56 CET | News
Always wanted to know everything about the Dutch Telecoms market? Then the online masterclass Introduction Dutch Telecoms market is for you! Please enroll here.
Finnish broadcaster Digita said that it and Swedish company Bonnier's MTV channel have successfully tested a combination of traditional television advertising and online advertising for hybrid TV. In tests in the Kainuu area in May, MTV broadcast online video advertisements in addition to traditional adverts during commercial breaks between linear television programmes.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Broadcast & Satellite / Internet
Companies: Bonnier / Digita
Countries: Finland
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

DNA makes C More streaming content available through DNA accounts

Published 15 Mar 2018 09:34 CET | Finland
Finnish operator DNA is making all of Bonnier unit C More's streaming content available to DNA's C More channel subscribers ...

Lattelecom launches online tool for TV advertisement analysis

Published 02 Mar 2018 11:01 CET | Latvia
Latvian fixed operator Lattelecom, in cooperation with smart technology provider Apply, has designed a new online tool to analyse ...

Digita expands hybrid TV pilot with market survey firm Taloustutkimus

Published 25 Oct 2017 12:35 CET | Finland
Finnish TV company Digita said it is continuing its hybrid television cooperation with Taloustutkimus, extending their study by ...

Digita provides access to AlfaTV's Permanto video archive

Published 11 Oct 2017 13:25 CET | Finland
Finnish operator Digita said the Permanto video archive launched by AlfaTV in the spring will become available on Digita's ...

Mobile ads to exceed half of digital ad spending in Norway, Sweden, Denmark in 2017

Published 27 Sep 2017 12:00 CET | Scandinavia
Mobile communications will make up more than half of all digital advertising spending in Norway, Sweden and Denmark in 2017, ...

DNA makes Netflix available on Android TV hub

Published 06 Sep 2017 12:28 CET | Finland
Finnish operator DNA said Netflix is now available via its Android TV Hub, as promised. The advent of Netflix is part of a ...

DNA launches Android TV hub with 4K support

Published 10 Aug 2017 14:03 CET | Finland
Finnish operator DNA said it has launched its Android television box called DNA TV-hubi, combining a set-top receiver with ...

C More says Rolf Lassgard reprises 'Hunters' role

Published 21 Jun 2017 12:43 CET | Sweden
Bonnier company C More said it will stream a new feature film in 2018 in the long-running 'The Hunters' series, with Rolf ...

Digita expands data centre business area in Pasila

Published 21 Jun 2017 12:13 CET | Finland
Finnish company Digita said it will continue expanding its data centre business area in the immediate vicinity of its current ...

DNA says 30% of Finns watch more TV than they did a year ago

Published 19 Jun 2017 13:14 CET | Finland
Finnish operator DNA said that 30 percent of Finns say they watch more television content than they did a year ago. According to ...

Digita runs opinion poll pilot via hybrid TV

Published 12 Jun 2017 12:10 CET | Finland
Finnish broadcaster Digita said it has tied up with market research company Taloustutkimus to look at how hybrid television could ...

Bonnier has no plans to sell MTV despite challenges

Published 29 Aug 2016 13:15 CET | Finland
Finnish commercial broadcaster MTV has seen its value descend to junk bond status, with all of its key financial metrics looking ...

Digita TV ads let viewers order vouchers via remote control

Published 10 Jun 2016 12:53 CET | Finland
Digita said it is testing a new television advertising service with R-kioski, part of the Reitan Convenience group and the Sanoma ...