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Digita and MTV extend hybrid advertising experiment

Thursday 1 June 2017 | 21:56 CET | News
Finnish broadcaster Digita said that it and Swedish company Bonnier's MTV channel have successfully tested a combination of traditional television advertising and online advertising for hybrid TV. In tests in the Kainuu area in May, MTV broadcast online video advertisements in addition to traditional adverts during commercial breaks between linear television programmes.

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Categories: Broadcast & Satellite / Internet
Companies: Bonnier / Digita
Countries: Finland
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