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Discovery to buy equity in Turkey's BluTV

Thursday 21 January 2021 | 14:26 CET | News
Discovery Inc. and Turkish VoD platform BluTV entered a partnership agreement under which Discovery buys a 35 percent stake in BluTV and broadcasts its content at BluTV, according to Turkey's Investment Office. With this agreement, Discovery aims to reach out to a wider viewer base in both Turkey and the region. Discovery said this partnership will both strengthen its multichannel strategy in the market and give access to robust Turkish original productions. Establishing an office in Turkey back in 2012, Discovery started airing its content on national TV channels TLC and DMAX among others.

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Categories: Broadcast & Satellite / Internet
Companies: BluTV / Discovery Networks
Countries: Turkey
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