0
Video

Dish Media taps FreeWheel to optimise linear TV advertising

Thursday 12 December 2019 | 10:36 CET | News
Always wanted to know everything about the Dutch Telecoms market? Then the online Masterclass Introduction Dutch Telecom market is for you! Please enroll here!
FreeWheel announced that Dish Media will partner with FreeWheel, a Comcast company, to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns. FreeWheel created a platform to meet a growing need among distributors and programmers for unification between the various TV buying opportunities now available to advertisers, including the rise of addressable linear TV.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Broadcast & Satellite
Companies: Comcast / Dish Media Network
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Dish profit rises and subscriber losses slow in Q2

Published 07 Aug 2020 16:09 CET | United States
Of the 250,000 subscribers removed from the company's base in the previous quarter as a temporary move related to covid-19 ...

Comcast, FreeWheel launch new programmatic ad platform for STB VoD

Published 09 Jun 2020 16:57 CET | United States
Comcast group companies Comcast Technology Solutions and FreeWheel have launched a new industry platform to bring programmatic ...

Comcast, Charter, ViacomCBS to collaborate on targeted advertising with new joint venture

Published 29 May 2020 16:19 CET | United States
Comcast, Charter and ViacomCBS have announced a Blockgraph partnership and new joint venture, aimed at promoting advanced, and ...

Amazon Prime Video debuts on Dish Hopper 3

Published 16 Dec 2019 16:49 CET | United States
Dish released the Amazon Prime Video app on its Hopper 3 DVR, expanding its streaming content options on the DVR. Amazon Prime ...

FreeWheel adds Nielsen data to OTT ad management platform in Europe

Published 10 Sep 2019 10:17 CET | Europe
Comcast subsidiary FreeWheel has upgraded its digital integrated ad management platform for video publishers in Europe (formerly ...

Dish Media Network upgrades capacity on AMOS-4 satellite

Published 04 Jan 2018 13:14 CET | Nepal
Spacecom, the operator of the AMOS satellite fleet, announced that Nepal's Dish Media Network expanded its long-term connection ...

Dish airs live 4K college football from Fox Sports

Published 21 Sep 2017 21:27 CET | United States
Dish will deliver selected college football games from Fox Sports' FS1 in 4K, beginning with the Oklahoma-Baylor matchup on 23 ...

Dish asks FCC to block Sinclair-Tribune merger

Published 08 Aug 2017 15:08 CET | United States
US satellite TV provider Dish Network has asked the FCC to block the proposed merger of the broadcasters Tribune Media Company ...

FreeWheel confirms StickyAds acquisition

Published 10 May 2016 08:44 CET | France
Comcast video ad management solutions provider subsidiary FreeWheel has confirmed its acquisition of French video supply side ...





Calendar   /   Industry Events

26 Oct CCW Europe 2020
27 Oct GSMA Thrive North America
28 Oct 8x8 fiscal Q2
28 Oct Belden Q3 2020
28 Oct ZTE Q3 2020
28 Oct KPN Q3 2020
28 Oct Extreme Networks fiscal Q1
28 Oct Ooredoo Q3 2020
28 Oct Telefonica Deutschland Q3 2020
28 Oct Equinix Q3 2020
28 Oct Telecoms World Asia 2020
28 Oct Cognizant Q3 2020
29 Oct Facebook Q3 2020
29 Oct Telefonica Q3 2020
29 Oct HKBN FY results
29 Oct Motorola Solutions Q3 2020
29 Oct Amazon Q3
29 Oct Ribbon Communications Q3
29 Oct Comcast Q3 2020
29 Oct Veon Q3 2020
29 Oct NTT Docomo fiscal Q2
29 Oct Fortinet Q3 2020
29 Oct Corning Q3 2020
29 Oct Spotify Q3 2020
29 Oct CyrusOne Q3 2020
29 Oct Alphabet Q3 2020
29 Oct Digital Realty Q3 2020
29 Oct Swisscom Q3 2020
29 Oct Hrvatski Telekom Q3 2020
29 Oct Poly fiscal Q2
29 Oct Orange Q3 2020
29 Oct Nokia Q3 2020
29 Oct BT fiscal Q2
29 Oct Twitter Q3 2020
29 Oct Altice USA Q3 2020
29 Oct Dasan Zhone Q3
29 Oct Teleste Q3 2020
29 Oct Apple fiscal Q4
29 Oct Facebook Q3 2020
29 Oct Telesat Q3 2020
29 Oct Tucows Q3 2020
29 Oct Samsung Electronics Q3 2020
::: More Calendar Items