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Disney creates new ad team for streaming services

Wednesday 17 June 2020 | 13:58 CET | News
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Disney's has created a new team for advertising, bringing together existing Hulu and Direct-to-Consumer and International (DTCI) Technology personnel. Disney said it wants the new team, led by Hulu's Jeremy Helfand, to "transform" how advertisers and content viewers experience and engage with advertising across all of the company's media platforms.

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Categories: Broadcast & Satellite / Internet
Companies: Disney / Hulu
Countries: United States / World
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