Disney Plus downloaded over 750,000 times worldwide after release of musical Hamilton

Nieuws Video Wereld 7 JUL 2020
Disney Plus downloaded over 750,000 times worldwide after release of musical Hamilton
Disney Plus app downloads jumped amid the launch of hit musical Hamilton on 3 July, Variety reported, citing data from analytics firm Apptopia. The app was downloaded 752,451 times worldwide from Friday 3 July to Sunday 5 July, including 458,796 times in the US. This translates into a jump of 74 percent in the US when compared to the four weekends in June over comparable time periods. Worldwide, the increase was at 46.6 percent. 

Variety noted that  the global numbers don’t include India or Japan, as the Disney Plus service is delivered through preexisting apps in those countries. 

The report noted also that the company has been counting on the musical’s release to bring in more customers to its Plus service. Market watchers are now wondering how many subscribers will remain after the release.

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Launch, Sales figures, IT - applications, Market research

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