Japanese mobile operator NTT Docomo and Chinese search services provider Baidu have agreed to distribute mobile content to Chinese mobile users. The companies plan to establish a joint venture as early as next month, in which Baidu will take an 80 percent share and Docomo a 20 percent stake, the Nikkei reports without naming sources. NTT Docomo will reportedly inject JPY 2 billion into the venture. The JV will develop and operate a portal site with content such as games, animation, and comics supplied by Japanese companies. Docomo also plans to establish a content distribution system in Vietnam and market its services to operators there, as well as in other parts of Asia.
