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Dutch ad agency Ster stops using advertising cookies

Thursday 2 January 2020 | 16:07 CET | News
Dutch ad agency Ster will from January only sell online ads without personalised cookies. Public broadcasters introduced "cookie-free advertising" last year said said it was going well. The Ster no longer wants to process data from users, for privacy reasons. Only 10 percent of users give explicit permission to display personalised advertisements.

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Categories: Broadcast & Satellite / Internet
Companies: NPO
Countries: Netherlands
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