Dutch commerce sites still contain too many errors during payment process - Stripe

Monday 5 March 2018 | 15:17 CET | News

A study from sofware platform Stripe shows that 9 out of 10 e-commerce sites in the Netherlands contain 3 or more errors in the payment process. This puts e-commerce sites in the counry behind the US, for example, where 'only' 72 percent of the sites showed 3 or more errors. All websites in the Netherlands do however offer a responsive design, whereby the payment screen is automatically optimized for mobile use.

A total of 12 potential errors were made in the payment process with, in this case, a credit card. These errors increase the likelihood that consumers will drop out before completion of the purchase process. The study looked at easily corrected errors that could lead to sales loss. One of the surveyed sites, 1 was completely free from errors during the payment process. Nine out of 10 (90%) contained 3 or more errors, 62 percent had at least 5 errors, while over 1 in 5 (22%) had 7 or more errors. On average, the number of errors at the e-commerce sites investigated was 4.69.

Support mobile payment with responsive design

On the positive side, the increasing use of mobile devices such as tablets or smartphones for the payment of products or services is getting increasing support. Thanks to a 'responsive' design, the checkout screen for almost all of the sites investigates was found to be automatically optimized for the screen of mobile devices. This was not the case for just 4 percent. About 74 percent of the sites surveyed automatically switched to a numeric keypad when only digits were allowed at the input (such as the credit card number).

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