Dutch digital ad market sees shift to video

Monday 21 December 2015 | 10:35 CET | News
The Dutch digital advertising market expanded 10 percent year-on-year in the third quarter, according to figures from the IAB and Deloitte. Mobile accounted for 45 percent of the EUR 348 million in turnover. The researchers also found the market for display advertising shifting more towards video rather than rich media, while programmatic trading is growing across the board. Already over a third of display ads are placed automatically. This started first with banners, but is now spreading to rich media (+123%) and video (+254%).

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Categories: Internet
Companies: Deloitte Nederland / IAB
Countries: Netherlands
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