Dutch mobile data traffic jumps after launch of unlimited plans

Friday 19 January 2018 | 09:52 CET | News

The introduction of unlimited data bundles has accelerated the growth in mobile data traffic in the Netherlands, according to the ACM's latest market monitor. Total mobile data traffic (3G and 4G) rose in the second quarter of 2017 by 25 percent compared to the first three months of the year, to 77 billion MB. This followed the launch of T-Mobile's unlimited plan in January and Tele2's offer in May. 

The ACM said the new plans may also be leading to a shift in market shares. Market leader KPN's share of mobile data traffic fell to 30-35 percent in the first half of 2017 from 40-45 percent, while T-Mobile grew to 25-30 percent from 20-25 percent. ACM only publishes market share ranges, in order to protect confidential data from the operators. 

Quad-play households nearly double

The ACM figures also show that the number of households taking both fixed and mobile services from the same operator nearly doubled in the first half of 2017, from 1 million to 1.8 million subscribers. The ACM said this was driven by VodafoneZiggo's introduction of benefits for fixed-mobile customers in Q1. 

A market study by the ACM in July found that there was sufficient competition in the telecom market despite the trend of bundling services in a single package. However, in addition to advantages, there are risks for customers from bundling. Switching to a new provider can be more difficult as providers include more exclusive content in their packages. This analysis will form part of the regulator's upcoming decision on the fixed market. 

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