Dutch SMS service branch revises code of conduct, adverts

Friday 20 May 2011 | 11:24 CET | News
The Dutch SMS service industry introduced on 15 May a revised Code of Conduct and Advertising Code. The advertising code contains agreements on how ads for premium SMS services should look like. What is new is a requirement for subscription services to get the same emphasis as the product or service being advertised in the ad. Also, companies must use a logo for SMS services that can be contracted via television, print and internet. At the top of the logo should come the words "subscription" or "one-off", and the respective price per week or per item in euros.

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Categories: Mobile & Wireless
Countries: Netherlands
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