Dutch households spent more time watching TV in April following the restrictions on movement imposed by the government. The latest monthly report from SKO shows average viewing time was up 17 percent year-on-year to 217 minutes per day, similar to the annual increase in March. On a monthly basis, the figure was down slightly from 229 minutes in March, due to seasonal effects.
The total figure includes 167 minutes on linear TV, up 9 percent year-on-year, and 50 minutes on on-demand viewing, an increase of 56 percent. The linear time includes 142 minutes on live TV (+7%) and 25 minutes on-demand viewing (+24%). The data shows an acceleration in the growing in on-demand viewing.
Broadcaster Talpa (SBS 6, Veronica, Net 5) increased its market share in April compared to March, to 19.8 percent in prime time. RTL was also up slightly to 27.0 percent, while the NPO fell to 39.8 percent. The other broadcasters were down to combined share of 13.0 percent compared to 13.8 percent the previous month.
