Dutch watched 6% less live TV in Jan - SKO

Wednesday 7 February 2018 | 17:38 CET | News

Watching “the big TV screen” became less popular in January, according to figures from Dutch ratings agency SKO. Total big screen time fell to an average of 204 minutes per day (-4.7% year-on-year), while watching live television declined to 189 minutes (-6.0%). The number of minutes spent watching content from other sources (VOD, gaming) rose by 15 percent to 15 minutes.

With these figures, the downward trend continues, although December 2017 saw an increase in viewing.

The share of NPO, measured in the evening, increased to 37.1 percent, from 33.2 percent the month before. RTL lost 3 percentage points to 25.6 percent month-on-month, while SBS kept its share stable at 17.1 percent. The share of the other broadcasters, namely Fox, Viacom, Discovery, Disney and others, dipped lower to 20.2 percent, from  21.1 percent in December.

Among the top 25 most watched programmes, 7 were from RTL 4. The rest came from NPO, with two from NPO 2, 15 from NPO 1 and one from NPO 3, namely De Luizenmoeder, at number 1 with 3.85 million viewers. 

In the top 10 for delayed watching, NPO has eight notifications (The Luizenmoeder at 1 with 2.25 million), RTL had one (Voice of Holland) and SBS also one (Zomer in Zeeland).

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