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Wireless

EE considers technology to restrict mobile ads

Monday 23 November 2015 | 14:31 CET | News
EE is considering deploying technology to let mobile customers control the ads they see online, reports The Telegraph. CEO Olaf Swantee told the Sunday Telegraph that it wanted to offer customers more control and choice over the level and intensity of ads on their smartphones. He insisted that this was not about ad blocking, but rather about initiating an important debate about customer choice and the level of ads received by customers. He has launched a review to examine options for developing new tools for customers to block some form of mobile ads, and for offering customers the ability to

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Categories: Mobile & Wireless
Companies: EE
Countries: United Kingdom
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