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EPC welcomes Italian antitrust probe into Google ad business

Wednesday 28 October 2020 | 14:15 CET | News
The European Publishers Council (EPC) said it welcomes the investigation into Google's alleged abuse of its dominant position in the display advertising market launched by Italy's antitrust authority AGCM. In a statement, the EPC said Google is dominant on both the buy side and the sell side of advertising and, through its unrivalled position and data colonisation, is able to leverage the system to its own advantage. "This disadvantages publishers and ultimately their readers as less advertising revenue leads to less investment in journalism resulting in a damaging and long-term impact on

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Categories: Internet / Mobile & Wireless
Countries: Europe / Italy
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