Eurosport to tailor channels for national tastes

Friday 13 November 2015 | 11:00 CET | News
Eurosport plans to rebrand following its acquisition by Discovery Communications, reports Reuters. The rebrand will be used to promote a shift to more distinct national channels as it looks to compete with rivals such as Canal Plus and Sky. Eurosport reaches 151 million homes across Europe with its main channel, and has previously operated with a general European feel. It now aims to target viewers with channels more suited to national tastes, using presenters and pundits well known in each market. Eurosport CEO Peter Hutton told Reuters that it would use Rupert Murdoch's 'battering ram

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Categories: Broadcast & Satellite
Companies: Discovery Communications / Eurosport
Countries: Europe
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