Everything Everywhere's new CEO committed to brand

Monday 25 July 2011 | 10:29 CET | News
Everything Everywhere's new CEO Olaf Swantee plans to double the number of Everything Everywhere-branded stores set for roll-out to over 100. In an interview with the Sunday Telegraph, Swantee said he was committed to the Everything Everywhere brand, which has been criticised within the industry for being too long-winded. He said that the first 55 stores would be rolled out as soon as possible, adding that he expected the number of Everything Everywhere-branded stores to be 'significantly more than that'. Sources close to Swantee indicate that he is aiming for over 100 Everything

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Categories: Mobile & Wireless
Companies: Everything Everywhere / Orange / T-Mobile
Countries: United Kingdom
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Everything Everywhere appoints Swantee as new CEO

Published 18 Jul 2011 14:39 CET | United Kingdom
Everything Everywhere has appointed Olaf Swantee as its new CEO with effect from 1 September. He replaces Tom Alexander, who has ...

Everything Everywhere head of devices to join HTC - report

Published 27 Jun 2011 10:35 CET | United Kingdom
The head of devices at Everything Everywhere, Phil Roberson, is set to leave the UK mobile network group to join smartphone maker ...

MPs want EE to fund rural broadband with spectrum windfall

Published 23 Jun 2011 10:31 CET | United Kingdom
Everything Everywhere has been told by MPs to use money it makes from selling spectrum to fund the roll-out of rural broadband, ...

UK mobile networks set up m-commerce, payments JV

Published 16 Jun 2011 14:25 CET | United Kingdom
UK mobile network operators Everything Everywhere, Telefonica UK and Vodafone UK have joined forces to launch a mobile marketing ...

Everything Everywhere to open 30 new stores in 2011

Published 09 Jun 2011 10:06 CET | United Kingdom
Everything Everywhere plans to launch 30 new stores across the UK in 2011. It currently has over 720 stores and is looking to ...

Everything Everything opposes 4G mobile auction plans

Published 06 Jun 2011 10:53 CET | United Kingdom
Everything Everywhere disagrees 'fundamentally' with how regulator Ofcom plans to auction spectrum for new 4G mobile services, ...

Everything Everywhere, BT plan live LTE trial

Published 25 May 2011 10:18 CET | United Kingdom
Everything Everywhere and BT Wholesale have joined forces for a live trial of LTE mobile broadband to customers. The proof of ...

Everything Everywhere names mobile media, ad head

Published 13 May 2011 14:09 CET | United Kingdom
Everything Everywhere has appointed Barry Llewellyn as Director of Mobile Media and Advertising. The new unit will ensure that ...

Huawei to upgrade Everything Everywhere GSM network

Published 10 May 2011 10:24 CET | United Kingdom
Huawei has signed a 4-year contract with Everything Everywhere in the UK to upgrade its 2G GSM mobile network. Huawei will ...

Everything Everywhere appoints Vice President of Online

Published 05 May 2011 10:38 CET | United Kingdom
Everything Everywhere has appointed Myles MacBean as Vice President of Online. He will work to ensure that the group and the ...

Everything Everywhere, 3 UK protest spectrum shortage

Published 02 May 2011 10:30 CET | United Kingdom
Everything Everywhere, the UK joint venture of T-Mobile and Orange, has accused regulator Ofcom of "distorting competition" by ...

Everything Everywhere adds 160,000 contract users in Q1

Published 28 Apr 2011 10:43 CET | United Kingdom
Everything Everywhere added 160,000 net contract customer additions in Q1 2011 as the turnaround at T-Mobile continues, up almost ...