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Wireless

Everything Everywhere's new CEO committed to brand

Monday 25 July 2011 | 10:29 CET | News
Everything Everywhere's new CEO Olaf Swantee plans to double the number of Everything Everywhere-branded stores set for roll-out to over 100. In an interview with the Sunday Telegraph, Swantee said he was committed to the Everything Everywhere brand, which has been criticised within the industry for being too long-winded. He said that the first 55 stores would be rolled out as soon as possible, adding that he expected the number of Everything Everywhere-branded stores to be 'significantly more than that'. Sources close to Swantee indicate that he is aiming for over 100 Everything

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Categories: Mobile & Wireless
Companies: Everything Everywhere / Orange / T-Mobile
Countries: United Kingdom
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