Facebook agrees to watchdog, third-party audit of ad metrics

Tuesday 14 February 2017 | 10:21 CET | News
Facebook has agreed to submit its metrics to audits by the Media Rating Council with a view to addressing concerns among advertisers, reports Bloomberg. In a statement Facebook said it wanted to allow the watchdog and third-party measurement partners to check metrics such as how long users view an ad and how much of it could be seen on the screen. The company's move to make its data more transparent and trustworthy comes after the Wall Street Journal last September reported that Facebook had overestimated average viewing time for video ads on its platform for two years.

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Categories: Internet
Companies: Facebook
Countries: World
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