0
Broadband

Facebook agrees to watchdog, third-party audit of ad metrics

Tuesday 14 February 2017 | 10:21 CET | News
Facebook has agreed to submit its metrics to audits by the Media Rating Council with a view to addressing concerns among advertisers, reports Bloomberg. In a statement Facebook said it wanted to allow the watchdog and third-party measurement partners to check metrics such as how long users view an ad and how much of it could be seen on the screen. The company's move to make its data more transparent and trustworthy comes after the Wall Street Journal last September reported that Facebook had overestimated average viewing time for video ads on its platform for two years.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Categories: Internet
Companies: Facebook
Countries: World
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Facebook accused of withholding info on problems with video ad measurement

Published 17 Oct 2018 13:56 CET | United States
Facebook knew of problems in how it measured viewership of video ads on the social network for more than a year before it ...

Facebook turns over 3,000 Russian-funded ads to US Congress

Published 03 Oct 2017 10:28 CET | United States
Facebook has turned over more than 3,000 political advertisements that appeared on its platform to congressional investigators ...

Facebook sets plan in motion to clarify metrics, reporting

Published 17 Nov 2016 12:03 CET | World
Facebook wants to give the industry and its partners more confidence into the company's metrics and data reporting methods. To ...

Facebook overestimated viewing time to advertisers - report

Published 23 Sep 2016 09:10 CET | World
Facebook overestimated average viewing time for video ads on its platform for two years, people familiar with the situation told ...

Facebook introduces new features for crossposting videos

Published 09 Sep 2016 11:12 CET | World
Publishers on Facebook will now be able to crosspost their videos to Pages under the same Business Manager. This means they will ...

WhatsApp to share users' phone numbers with Facebook

Published 25 Aug 2016 15:41 CET | World
WhatsApp has announced an updated privacy policy that will give it the right to share users' phone numbers with its parent ...