Facebook invests GBP 6 mln in UK traditional advertising

Monday 13 April 2015 | 14:01 CET | News
Always wanted to know everything about the Dutch Telecoms market? Then the online Masterclass Introduction Dutch Telecom market is for you! Please enroll here!
Facebook has invested over GBP 6 million on traditional advertising so far this year, compared to GBP 16,000 in all of 2014, writes the Financial Times, citing data from Nielsen. The campaign called "the friends" launched in February shows scenes of friends having fun. The ads designed by the The Factory, the company's in-house creative department, have only a small Facebook logo. To date the company has spend over GBP 3 million on TV, GBP 1.5 million of outdoor media, including in the London underground, GBP 900,000 on cinema and GBP 600,000 on press ads. The Financial Times writes that

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Internet
Companies: Facebook
Countries: United Kingdom
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Facebook invests in Indian social commerce startup Meesho

Published 18 Jun 2019 09:27 CET | India
Facebook has announced that it has invested in Meesho, an Indian startup promoting female entrepreneurship, Livemint reports, ...

Facebook rolls out legacy contacts feature in UK

Published 27 Jul 2015 20:55 CET | United Kingdom
Facebook is introducing its 'legacy contacts' feature in the UK, reports The Telegraph newspaper. Launched in the US in February, ...

Facebook offers publishers to keep ad revenue - report

Published 06 May 2015 02:17 CET | World
Facebook is offering to let publishers keep all the revenue from certain advertisements, in a bid to persuade them to distribute ...

Facebook unveils caller ID app Hello

Published 23 Apr 2015 08:59 CET | World
Facebook has launched an Android app called Hello that replaces the native dialler and uses Facebook data to identify calls. The ...

Facebook revenues grow by 49% in Q4

Published 29 Jan 2015 08:00 CET | World
Facebook reported fourth-quarter revenues rose 49 percent to USD 3.85 billion from USD 2.59 billion the prior year. Revenue from ...

Facebook launches hyper-location ad system

Published 08 Oct 2014 09:56 CET | World
Facebook has launched a hyper-location advertising system, TechCrunch reported. Advertisers will be able to use the system to ...

Facebook launches new Atlas ad service

Published 29 Sep 2014 12:14 CET | World
Facebook has announced the launch of its rebuilt ad service, dubbed Atlas, to deliver what the company describes as "people-based ...

Calendar   /   Industry Events

26 Oct Harmonic Q3 2020
26 Oct Alphabet Q3 2020
26 Oct Twilio Q3 2020
26 Oct CCW Europe 2020
27 Oct Akamai Technologies Q3 2020
27 Oct Megacable Q3 2020
27 Oct Microsoft fiscal Q1
27 Oct A10 Networks Q3 2020
27 Oct Juniper Networks Q3 2020
27 Oct Siminn Q3 2020
27 Oct Telefonica Brasil Q3 2020
27 Oct Sequans Communications Q3 2020
28 Oct Telefonica Deutschland Q3 2020
28 Oct Equinix Q3 2020
28 Oct 8x8 fiscal Q2
28 Oct Ooredoo Q3 2020
28 Oct ZTE Q3 2020
28 Oct Belden Q3 2020
28 Oct Extreme Networks fiscal Q1
28 Oct KPN Q3 2020
28 Oct Cognizant Q3 2020
28 Oct Telecoms World Asia 2020
29 Oct Digital Realty Q3 2020
29 Oct Facebook Q3 2020
29 Oct Telefonica Q3 2020
29 Oct Dasan Zhone Q3
29 Oct Ribbon Communications Q3
29 Oct Comcast Q3 2020
29 Oct Veon Q3 2020
29 Oct NTT Docomo fiscal Q2
::: More Calendar Items