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Facebook invests GBP 6 mln in UK traditional advertising

Monday 13 April 2015 | 14:01 CET | News
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Facebook has invested over GBP 6 million on traditional advertising so far this year, compared to GBP 16,000 in all of 2014, writes the Financial Times, citing data from Nielsen. The campaign called "the friends" launched in February shows scenes of friends having fun. The ads designed by the The Factory, the company's in-house creative department, have only a small Facebook logo. To date the company has spend over GBP 3 million on TV, GBP 1.5 million of outdoor media, including in the London underground, GBP 900,000 on cinema and GBP 600,000 on press ads. The Financial Times writes that

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Categories: Internet
Companies: Facebook
Countries: United Kingdom
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