
Facebook reported revenues up 38 percent to USD 1.46 billion in the first quarter, compared to USD 1.06 billion in the first quarter of 2012. The surge was driven by advertising sales up 43 percent to USD 1.25 billion. Mobile advertising revenues accounted for around 30 percent of all ad revenues. Sales from payments and other fees reached USD 213 million.
Graph 1: Facebook revenues divided in advertising and other

Daily active users rose by 26 percent in one year to 665 million, on average, in March 2013. Monthly active users increased by 23 percent to 1.11 billion in March, while mobile monthly active users rose by 54 percent to 751 million.
First quarter costs and expenses were USD 1.08 billion, an increase of 60 percent from the first quarter of 2012, driven primarily by infrastructure expenses and increased headcount. Capex decreased by 28 percent to USD 327 million. Additionally, USD 11 million of equipment was bought or financed through capital leases in the quarter.
Graph 2: Active users (in millions) and ARPU per region (in US dollars)

Facebook’s income from operations fell by 2 percent to USD 373 million on a GAAP basis, but rose by 16 percent to USD 563 million excluding share-based compensation and related payroll tax expenses. Net profit increased by 7 percent to USD 219 million from USD 205 million in the first quarter of 2012. Diluted EPS was unchanged at USD 0.09.