Facebook tests new off-site ad service based on user data

Wednesday 19 September 2012 | 10:18 CET | News
Facebook has started testing a new mobile ad network that can place advertisements outside of Facebook based on user data from the social network. The roll-out includes a small group of ad exchanges that will place ads on iOS and Android apps and websites, Cnet reports. Usres will see ads based on things they've looked at on the Facebook network. A Facebook spokesperson said the company is running a "small test" of the new service, which has already been used on Zynga.com for a few months. The company did not say which ad exchanges or advertisers it was working with on the new product. In

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Categories: Mobile & Wireless
Companies: Facebook / Zynga
Countries: World
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