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Facebook to start airing mid-roll ads in videos - report

Tuesday 10 January 2017 | 09:32 CET | News
Facebook has begun testing a mid-roll advertising format on its live-streaming video platform Facebook Live, according to unnamed sources cited by the Wall Street Journal. The aim is to extend the initiative into regular videos with a view to generating revenues for media companies and the social network itself. Tech website Recode earlier reported that Facebook is offering publishers 55 percent of the revenue from the ads, which appear once viewers have watched a clip for 20 seconds in videos that run for at least 90 seconds.

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Categories: Internet
Companies: Facebook
Countries: World
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