
Robert Quinn, AT&T’s head of external and legislative affairs, argued in return that consumers benefit from the program because it lets others pay for data use. Any video provider can sponsor its content in the same way, at AT&T's lowest wholesale rates, he said. However, the FCC noted that DirecTV wouldn't pay anything for the service as it's part of AT&T, essentially resulting in unfair competition.
The FCC said AT&T may be in violation of net neutrality rules and called on the company to respond by 21 November. It noted that the allegations applied specifically to AT&Ts practices, and not all zero-rating, which it assesses on a case-by-case basis.