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General

Former Pepephone CEO Serrahima to join Telefonica

Wednesday 31 January 2018 | 10:15 CET | News
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Telefonica has recruited Pedro Serrahima, founder and former CEO of Spanish MVNO Pepephone, as its new multibrand development manager, reports local daily El Espanol. The operator has yet to confirm the appointment but the report indicates that Serrahima will be tasked with competing with fast-rising operator Masmovil in the low-price segment and boosting Telefonica's Tuenti brand, which recently launched its first low-cost convergent offering.

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Categories: General
Companies: Masmovil / Pepephone / Telefonica / Telefonica Espana / Tuenti
Countries: Spain
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